Unfortunately, a trip to the dentist isn’t the most exciting errand. But as a dental professional, you have the power to change your patients’ attitudes. You make healthy smiles happen. Here’s how to make it happen for patients when they walk out the door:
Know your patients.
Your office isn’t the DMV—make every patient interaction as pleasant as possible. From receptionist to dentist, every interaction contributes to the overall office experience.
Connections create loyalty. The more a patient visits, the more you should know about each one. Remember past conversations and ask follow-up questions. For example, “How’s the new house coming along?” This personal touch makes the patient feel special, instead of like just another CDT code.
Invest in technology.
Think digitally. The Internet is the new magazine! Start small by offering free Wi-Fi in your waiting room. Post the network and password in an easy-to-see area. Take steps to expand technology to as many platforms as possible. For example, research tools that allow patients to pay bills or make appointments online.
Add special touches.
Small gestures make a big difference. Create a spa-like atmosphere and step up your refreshment game! Add fresh fruit to a clear water canister for fancy-flavored water.
Timing is everything.
No one likes to wait. In fact, long waiting times during dental appointments make patients less likely to return, according to a 2016 Journal of Dental Hygiene study. No office is perfect, so if you must make patients wait, keep them informed. Give a high-level overview of why you’re running behind. How much longer should they expect to wait?
Happy patients make a successful practice. And as a dental professional, you have the power to make a difference in your patients’ lives.
